Free tools / Backlink checker
Backlink checker
You do not need to be a website expert to learn something useful about your site. Start with one question, explore the results and choose one practical next step.
Who links to your website?
A backlink is a link from another website to yours. For example, a local business directory or a supplier might link to your website so readers can find you. This checker helps you explore those links.
Try your first check
- Enter your domain, such as yourbusiness.com, to check links across that website. You do not need to enter your email or a password.
- To check one particular page, enter its full address, such as https://yourbusiness.com/services. Check the tool’s domain or page selection matches what you want.
- Choose Check Backlinks, then look for familiar businesses, directories or publications in the results.
This is a third-party tool provided by Keywords Everywhere. Loading it connects your browser to their service, and addresses you submit are processed there. Use public website addresses only. Their availability, free limits and any account requirements may change.
Checker not loading, or easier to use a larger view? Open the backlink checker directly (new tab).
Make sense of your results
- Source URL
- The page containing the link. Open it to see the context and whether its visitors would find your business relevant.
- Destination URL
- The page on your website that the link points to. Check that it still opens and gives visitors the information they expect.
- Anchor text
- The clickable words used for the link. Are they clear and accurate?
- Authority and spam scores
- Third-party estimates to help you investigate, not Google scores or a verdict on your business. An unusual score alone is not a reason to remove a link.
No links found? That does not prove nobody links to you. No backlink index covers the entire web, and new links can take time to appear. These results are a starting point, not a complete link count or a prediction of search rankings.
Read the provider’s explanation of coverage, columns and current limits (new tab).
Choose one useful next step
- Check a familiar listing. If a directory or business partner already mentions you, check the link and business details are accurate. Ask for a correction if needed.
- Make a linked page more helpful. If people arrive on your services page, make sure it explains what you do and how to get in touch.
- Keep a dated note. Save or export useful results and repeat the same check later. Missing results can reflect index coverage, so inspect the source page before assuming a link was lost.
A useful link helps the right person find relevant information. Focus on genuine local relationships and helpful content; avoid chasing a score or buying links just to increase a count.
Working on the website itself? Explore our website designs and setup options.